About

I’ve written a few things over the years. A horror story about killer lawnmowers when I was 7. ATM instructions. Scripts for an unscripted cooking show. And of course ads. I’ve worked on a bunch of brands in just about every category. Fed lines to music idols and sassy 5-year olds, crafted stories of patients both real and dramatized. Wrote infinite posts, pitches, and taglines. 

Getting into healthcare was the best decision I ever made. I love being part of building brands, from the foundational stuff to going live. I embrace the curve balls and still learn something new every day. 

I was born in the Bronx, but now live in woodsy Connecticut where i’ve met more bears than neighbors. I help my girlfriend grow things, keep the dogs out of trouble and critters out of the cellar. That's my friend Rocket in the photo. He lives in South Africa, but we do keep in touch.